Proudly Pan African

Our journey began with a deep-rooted understanding that the beauty industry had overlooked the unique needs of women of color. We saw a gap, a void where representation and solutions were scarce.

Born from the rich tapestry of Kenya and Nigeria, our brand is a fusion of diverse perspectives and expertise. By bringing together a community centered around melanin-rich skin, we've cultivated a deep understanding of the challenges faced by women across the continent. This invaluable insight fuels our innovation, allowing us to create products that truly resonate and deliver results.

We believe that skincare is more than just a routine; it's an act of self-love and empowerment.

Our mission is to redefine beauty standards, celebrating the inherent radiance of every individual.

A message from the founders

“Bigger than skincare. We are a movement to make melanated skin a priority.”

Millions of us exist in Black, Brown, and every shade in between, yet the beauty industry treats us as an afterthought. We put melanated women at the center of everything we do - R&D, formulation, and product testing because all skin deserves the best. Despite what society has declared beautiful, our mission is to uncover what's real because your real is worthy of being seen.

Jade & Sneha

Our Products

“Proven Formulas for Melanin-Rich Skin.”

We merge world-class formulations and global best practices with the healing benefits of African botanicals to give your skin the nourishment it deserves. Our products are tested and approved by melanated women whose voices have historically been sidelined in beauty and health conversations worldwide.