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I Am Radiant

Baobab Glow C Serum

Baobab Glow C Serum

Infused with super ingredients to give you ‘The Glow-C Effect’. Powered by 8% Vitamin C, 2% Arbutin and African Baobab to visibly brighten and even the skin tone. Leaves skin feeling healthy, protected and nourished.

◈ Made For: All Skin Types

◈ Helps With: Reducing hyperpigmentation, brightening skin and evening the skin tone, soothing skin to reduce redness and irritation.

Regular price $30.00
Regular price Sale price $30.00
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Product Details

Experience the Glow-C Effect!

This nourishing Baobab Glow-C serum is powered by 8% Vitamin C, 2% Arbutin and African Baobab. Intentionally packaged in an airless pump to protect the Serum from breaking down due to heat and light exposure, keeping it as stable as possible to give you the best results.

We have been carefully crafting this Vitamin C serum for 2 years, studying the science of glow with our team of formulation scientists in the worlds best labs to bring you the best quality products backed by industry experts. Harnessing advanced, innovative K-Beauty technology with African Botanicals.

We worked closely with women across Kenya to co-create this product, from receiving valuable packaging feedback to testing the Baobab Glow-C Serum formula and adapting it accordingly to make sure we meet the skincare needs of our community across Africa.

Ingredients & Their Benefits

  • Vitamin C:  Reduces hyperpigmentation, hydrates and brightens skin. Filled with antioxidants to fight free radicals protecting skin from environmental damage. Super “C” also prevents collagen breakdown to keep skin firm.
  • Arbutin: Works hard to brighten any discoloration of the skin as well as even out your skin tone and improve the appearance of acne scars.
  • African Baobab: Filled with antioxidants to rejuvenate and even out your skin tone. Baobab soothes skin to reduce redness and irritation.

View full ingredients list

Water, Butylene Glycol, 3-O-Ethyl Ascorbic Acid, Glycerin, Diethoxyethyl Succinate, Arbutin, Dipropylene Glycol, Glycereth-26, Methylpropanediol, Propanediol, 1,2-Hexanediol, Panthenol, Ammonium Acryloyldimethyltaurate/VP Copolymer, Chondrus Crispus Extract, Polyglyceryl-10 Laurate, Saccharum Officinarum (Sugarcane) Extract, Glyceryl Caprylate, Sodium Citrate, Xanthan Gum, Ethylhexylglycerin, Citric Acid, Citrus Aurantium Bergamia (Bergamot) Fruit Oil, Allantoin, Sodium Phytate, Adansonia Digitata Fruit Extract, Citrus Limon (Lemon) Peel Oil, Beta-Glucan, Tocopherol

Frequently Asked Questions

+ What is the Baobab Glow-C serum?

A Vitamin C serum infused with 8% Vitamin C concentrate, 2% Arbutin and African Baobab. Formulated to brighten and even the skin tone.

+ How do I use the serum?

We recommend using this serum after cleansing and toning (if you use one) your skin. Once your skin is dry, use a few pumps of product, rub it between your palms and apply it to your full face. It’s best to use the serum during the day right before sun exposure. Always ensure adequate sunscreen is used as the last step of your skincare routine. Before stepping out into the sun, ensure that all the product has been absorbed and your skin feels supple.

+ Can I use the serum twice a day?

Yes, you can use the serum after cleansing and toning in the morning and at night. Ensure you complete your skincare routine with sunscreen if applied in the morning. Vitamin C works extremely well with sunscreen to strengthen UV protection. At night, you can use the serum on cleansed and dry skin. Applying it on dry skin will prevent any irritation, especially if you have sensitive skin

+ Which ingredients can I mix with the serum?

You can mix a hydrating serum such as a Hyaluronic Acid serum or a Niacinamide Serum. Our recommendation would be to layer these serums either before or after the Vitamin C serum. However, keep in mind that your sunscreen should always be used as the last step and sunscreen should not be mixed with any other product.

+ Which ingredients should I not mix with the serum?

If you have sensitive skin, it’s best to avoid high concentration Alpha Hydroxy Acids such as Glycolic Acid or Lactic Acid. It’s also best to avoid any Retinoids such as Retinol as it can increase irritation. Keep in mind that you can certainly use these products on alternate days.

+ Who can use this Serum?

This product can be used on all skin types, addressing the specific skincare concerns for those that experience discolouration and/or dull and uneven skin.

+ Can I use this serum while pregnant or breastfeeding?

We have not tested this product on this specific population. Hence, we suggest that it’s best to check with your doctor before use.

+ Can I use this serum on sensitive skin?

Yes, you can use this product on sensitive skin. We recommend starting with a patch test on a small area of skin to see how your skin reacts before using it as a full face application. If any tingling occurs, reduce the amount of product you use each time. For example, instead of using two pumps, use just one pump. Alternatively, you can use it every other day.

+ What are the key benefits of the Baobab Glow-C serum?

With continued use, the Baobab Glow-C serum brightens and evens skin tone. The Vitamin C in the product also helps with fighting environmental and UV damage to skin. Moreover, with regular use, this product can help stimulate collagen production and improve the firmness of your skin

+ What does Vitamin C help with?

Vitamin C has been shown to fight free radical damage in the skin which means it is able to protect the skin from environmental damage. Vitamin C also helps prevent collagen breakdown in the skin and keeps skin firm. Vitamin C is one of the best ingredients to improve any discoloration of the skin.

+ What does Arbutin help with?

Arbutin helps with brightening any discoloration on the skin. It has also shown to improve the appearance of dark marks.

+ What does Baobab help with?

Packed with natural Vitamin C and filled with antioxidants to rejuvenate and even out your skin tone. Baobab soothes skin to reduce redness and irritation

+ What form of Vitamin C is in this serum?

3-O-Ethyl Ascorbic Acid

+ What is 3-0 Ethyl Ascorbic Acid?

A Vitamin C derivative. This means that it will be converted to L-Ascorbic Acid using our skin’s natural enzymes when used on the skin.

+ Why did we chose 3-0 Ethyl Ascorbic Acid?

While L-Ascorbic Acid is the only bioavailable form of Vitamin C, it's derivatives are still considered to be effective. All Vitamin C derivatives will first need to be converted to Vitamin C before they can work on the skin. Keep in mind that L-Ascorbic Acid is highly unstable and degrades upon exposure to light and air. Hence, Vitamin C derivatives are used as alternatives due to their increased stability.

+ What are active ingredients?

3-O-Ethyl Ascorbic Acid - a Vitamin C derivative.
Arbutin - a skin brightener
Baobab - a skin soothing ingredient

+ Why did we add active ingredients?

Active ingredients are ingredients in a product  with a specific intended purpose i.e.  They address a specific skin concern.

+ Why is the serum packaged in an airless pump?

The serum is packed in an airless pump to protect the formulation from degradation due to heat and light. An airless pump will keep this product as stable as possible ensuring effective results on the skin.

Usage Steps

Steps:

1
Apply 2-3 drops on cleansed and dry skin. Gently pat it onto your skin in the AM or PM, or both.
2
 Incorporate the serum into your routine after you cleanser and/or tone and before you moisturise. Follow up with SPF 30+ if used during the day.
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Baobab Glow C Serum
$30.00
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Customer Reviews

Based on 14 reviews
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M
Maimunat
Baobab Glow C Serum (Vitamin C) - 30ml

I have just started using this vit c serum for only three days and I have seen my face glowing. It's a game changer.
Maimunat

S
Sandra Boinett
Baobab Glow C Serum (Vitamin C) - 30ml

It’s amazing. I’m getting endless comments about my skin’s new glow.

B
Bernese Wanjagi
Baobab Glow C Serum (Vitamin C) - 30ml

Such a beautiful scent. Blends so well with my sensitive skin and the glow is totally outstanding!!! It has always helped to evenly brighten my skin. I wish I could use it for my whole body 😍😍😍I highly recommend this product

J
Jemimah Shiku
Baobab Glow C Serum (Vitamin C) - 30ml

It gives an instant glow been using it for the last six months and ohh my i don’t even need to put on makeup.. been getting compliments on my skin always.

L
Lilian
Baobab Glow C Serum (Vitamin C) - 30ml

The serum is everything. I was skeptical of using it because of my extremely sensitive skin, but it is very gentle. My skin texture has improved significantly.
Would tots recommend.